Thursday, June 10, 2010

Experience Africa


Providing Unique Experiences which Create Perfect Memories
A lecture I attended about the Evolution of Economics has fundamentally changed my way of thinking and of doing business. I’d like to share that with you, so you can appreciate why Experience Africa is different from other tour operators and why customer service is key to our branding.
It’s all about the 4th evolution, where we no longer just provide a holiday in Africa, we provide an experience. This is why we named our company Experience Africa.


The first evolution was before the industrial revolution where goods sourced from the ground were the most sold items. Then with the dawn of the industrial age, commodities became the main source of revenue; bricks, trains, linen, anything manufactured. After the 1950’s, economics evolved into a serviced based economy; people wanted guarantees, good service and respectable vendors. The 21st century sees the dawn of the 4th evolution of economics, with an experience based economy; aeroplanes have TV’s, cell phones play music, and tour operators such as ourselves, offer not just the destination and accommodation, but the experience. We inform you of the finest restaurants, hotels, villas and experiential safaris, best wine estates, VIP nightlife and romantic experiences.


Experience Africa is the progression from Cape Villas, Africa’s only Luxury Villa Rental Company recommended by Condé Nast Traveller. Experience Africa offers the discerning traveller a holiday in Africa in the 4th stage  of evolution. Get ready for the ride!


Experience Africa is dedicated to luxury travel principally in southern and eastern Africa concentrating on the experiential customer care pledge where the actual experience one has at the venue and destination is paramount. To take the Cape Winelands as an example which has a variety of first class hotels marketing themselves variously with an emphasis on romance or authenticity, we will tailor your specific requirements in recommending a trip to best suit your preferences. From the huge number available, at over one hundred, I have personally visited and vetted a preferred selection of connoisseur and experience based farms to a handful.


 We also take into consideration the suitability of restaurants and the myriad activities such as horse-trekking between farms which enrich the experience be it a day-trip or several days’ stay. As mentioned, in terms of concierge, we can secure the most sought-after restaurant tables in addition to making reservations for VIP rooms in Cape Town and Johannesburg nightclubs. When it comes to safari holidays other than the on-site activities, they vary according to style and appeal from pure indulgent luxury to colonial and romantic while some offer excellent business communications. 



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